Design Systems
Each brand is captured once as a kit: its colours by role, its logo in every version it needs, and the rules for using them. Every piece after that, from a business card to a booth, is made from the same kit, so it stays consistent.
- Role
- System design, brand guidelines
- Covers
- Colour roles, logo roles, type, usage
- Feeds
- Print, apparel, fleet, booths, web
- Brands
- Five in production
The kits
Five brands, each with the same structure. A colour named primary means the same job in every kit, so layouts can be shared between brands.
Grow Congregations
Wordmark, knockout and mark versions, with colour roles for print, thread and screen.
MAG Carriers · spec shield
Wordmark, knockout and mark versions, with colour roles for print, thread and screen.
Southern AG Carriers · client logo, vectorized
Wordmark, knockout and mark versions, with colour roles for print, thread and screen.
Bishop Arts Design
Wordmark, knockout and mark versions, with colour roles for print, thread and screen.
Primera Iglesia Bautista
Wordmark, knockout and mark versions, with colour roles for print, thread and screen.
One layout, many brands
The same booth and truck layouts, filled from four different kits.
